The Booked Out Doula

Hello beautiful soul,

Are you here to build a thriving Doula business where you can attract a consistent flow of clients each month without needing more and more of your time and energy?

Welcome, you are in the right place.

I am Kristin Laffrey, a Business and Mindset Coach who supports women to build their business and maximise their impact and income. Using my LAUNCH, GROW and SCALE model, I support Doulas to build a profitable and sustainable business that supports their income AND lifestyle goals.

Whether you are looking to get your first client, book out your business or scale your business to maximise your income and create more time freedom, I have supported clients exactly where you are right now to get there.

Emerging Doulas

Have you recently completed or in the process of completing your qualifications and ready to launch your Doula business? Start building the foundations here for a successful business!

Ready to grow your business

Getting a couple of clients here and there but now ready to really turn this into a thriving business? It’s time to amplify your marketing and sales to attract more clients and create more income!

Scale Your Doula Business

Time to scale

Ready to diversify your income streams and grow your Doula business without needing more and more of your time? This is where we take your Doula business to the next level.

  • 5 Networking Essentials for Birth and Postpartum Doulas

    5 Networking Essentials for Birth and Postpartum Doulas

    Whether you’re a newly certified doula looking for your first clients or an experienced birth worker aiming to expand your practice, effective networking can be the difference between struggling to get bookings and having a waitlist of eager clients. In this post, I’ll share five essential networking strategies that have helped the doulas I coach Read more

  • How to Build Strong Relationships with Your Doula Clients

    How to Build Strong Relationships with Your Doula Clients

    Strong client relationships are the foundation of any successful doula practice. In an industry centered on providing intimate support during life-changing moments, the ability to build and maintain professional connections directly impacts both client satisfaction and business growth. While technical skills and birth and postpartum knowledge are essential, it’s often the strength of the doula-client Read more

  • The 3 P’s to Create Doula Packages That Stand Out

    The 3 P’s to Create Doula Packages That Stand Out

    When starting your career as a birth or postpartum doula, creating packages that resonate with your ideal client is one of the most impactful ways to establish a thriving business. Your services as a doula are deeply personal, which makes it crucial to package them in a way that communicates their value and stands out Read more

  • 7 Mindset Hacks for Building Confidence as a New Doula

    7 Mindset Hacks for Building Confidence as a New Doula

    Are you scrolling through Instagram, looking at other doulas and thinking, “I’ll never be that good”? Or does your heart race before client consultations, wondering if they’ll notice you’re new to your doula work? If so, you’re not alone. Every successful doula started exactly where you are now, and building confidence is a journey they Read more

  • How to Build Your Doula Digital Presence [2025]

    How to Build Your Doula Digital Presence [2025]

    In today’s digital landscape, the way you connect with clients has evolved dramatically. For birth and postpartum doulas, establishing a strong digital presence is no longer just an option but rather a necessity. In this article, we will look at how you can leverage the internet and social media to establish your doula brand, attract Read more

  • Setting and Embracing Ambitious Goals in Your Doula Business

    Setting and Embracing Ambitious Goals in Your Doula Business

    As a doula business owner, you may find yourself caught between your passion for birth work and the challenges of running a successful business. Many birth workers struggle to scale their practices due to common limiting beliefs and mindset blocks. In this article, we’ll look at how to set and achieve ambitious goals for your Read more